Some people think that marketing is about explaining yourself to your audience. You inform them about your products, your brand, how you got where you are. This may be true to an extent, but it is all about how you frame that information. If you swap the words ‘me’ and ‘you’ around, you can focus on your target audience and what you can do for them instead.
If you wish to better connect to your audience, read on to discover why you should make your message all about them instead.
What is a ‘’me, me, me’’ message?
When we talk about a ‘me’-focused message, we mean businesses that talk about themselves first. You describe your business as made up of your values and ideas, you promote your products in your ways and demonstrate why you think they have value.
This seems like a perfectly valid way to do things. After all, it is your business, your product and your message that you are trying to put across. A lot of companies put out a brand message where they explain exactly who they are, and this can be helpful to others who think and feel the same.
On the other hand, focusing your message on your customer instead of on you and your interests can have a much bigger and better impact on your audience.
Why should you use ‘’you, you, you’’ messages?
There are many reasons why you should use you-focused messages over me-focused ones, including:
- Building trust
- Providing value
- Establishing long-term relationships
Customers wish to feel that you actively care about them and their needs. Rather than you simply explaining why you should get a sale, by phrasing your messages from a ‘you’ perspective, you are showing that you do indeed care. This then leads to growth of trust and builds longer-lasting relationships between your audience and your brand.
That, and the modern consumer is a tad selfish and loves reading about themselves! How can you help me?
How can you achieve this for your business?
When you create a product or supply a service, you are already saying that you have found a gap in the market, a problem you can solve or a way to make something better for your customers. You just have to make sure that you get that point across.
For many companies this can as simple as changing around a few words while for others it requires more of a drastic overhaul. Consider appealing to their emotions and use polls and CTAs to engage directly with customers as you communicate on different mediums.
If you are still confused, you don’t have to go it alone. Your SEO company in Brisbane can help you find the best way to reframe your message to make it about your customers far more than yourself.
You want to make sure that your brand name and message still fit with your values while also making it clear that they are shared with your customers too.
Final thoughts
Far too often in life, we go out there with a self-centred focus, and while this does indeed have its place, that place is not when communicating with potential customers. If you reframe and re-centre your focus to put your customers’ wants and needs first, they will respond positively and you will be amazed at the level of engagement you get in return.
