Despite the rise in popularity of other social media platforms like TikTok among younger people, there is no arguing that Facebook still wears the crown. As if the 2 billion daily and around 3 billion regular monthly users weren’t enough of an incentive to market here, you can also highly target your ideal customers in an impressively specific way.
Read on to discover our top tips for marketing your business using Facebook today…
1. Decide what you want to achieve
Arguably the top tip for marketing your business is to think through what it is that you want to achieve. Are you hoping to increase brand awareness? Increase your sales of a certain product? Gain leads for a targeted email marketing campaign?
The exact goal is up to you, but you need to decide on it, give yourself a timeframe to achieve it and measure your progress. You may find that your strategy for increasing brand awareness actually led to a massive increase in sales among existing loyal customers instead. A great success in a way; but not actually a step in achieving your goals.
By knowing what you want to do you can see what is going right and how to keep that going. And conversely, what is going wrong and needs adapting.
2. Define your target market
One of the areas that Facebook truly excels in is defining and targeting specific audiences. There is an impressive array of tools and features that can tell you who is interested in your products, who has bought them and an incredible amount of information about these individuals.
You can discover their ages, locations and interests. You can find out what time they generally access Facebook and for how long. You can define your target market for your own business, but your Facebook advertising agency can analyse all the data gathered by the platform to get as specific a buyer persona as possible.
With Facebook you decide who sees your ad, where and when. Do this right, and not only will more people see your product, but they will be the people most in need of it. And the most likely to go ahead and click purchase.
3. Actually target them
Once you know who your target market is, Facebook ad targeting can help ensure that they are the ones that see your ad. Facebook is also truly an exceptional platform for encouraging communication between you and your target audience.
You can ask and answer questions, entice reactions and shares, and post content that will engage your ideal customers. A successful marketing strategy will use all of these tools to communicate effectively and often to achieve your goals. Achieving a ‘very responsive to messages’ badge can go a long way in building trust as well.
4. Make the most of the different mediums
Facebook doesn’t just offer one type of advertising method, it offers plenty of different ones to suit your audience and goals. Think about your objectives and how the different advertising mediums could help you to best meet them.
You can opt for:
- Images
- Video
- Carousel
- Instant experience
- Collection
5. Evaluate, analyse and adapt
You can’t simply leave your Facebook marketing to its own devices. It need constant monitoring, adapting and analysing. Access your audience insights to find out how to better target your ideal customers, build stronger buyer personas and create more relevant content. Check the engagement levels at different times of day to ensure that you are posting content at the right time.
There is so much to monitor and perfect that it can seem a little overwhelming. That’s why so many businesses opt to hire Facebook marketing specialists who have the skills and experience necessary to help you make the most out of your Facebook marketing today.
